13 Stellar Tips for Effective Online Marketing

Online Marketing Tips

Alright, let’s talk shop. How do you do Online Marketing? Does Online Marketing matter? I’m here to give you the Top 13 Tips for Online Marketing and let you know, that, yes, online marketing does matter. Do you want people to find you online? Yes, you do. You could have a great product or service, but if no one knows about it, then they won’t be buying it, will they?…This is where online marketing, digital marketing, internet marketing, web marketing, whatever you’d like to call it, comes into play.

1.Establish Your Goals

    1. What is it that you want to achieve? Increase Facebook likes, gain traffic to your site, increase sales, etc.
    2. When you’re setting your goals, remember to make them SMART goals (specific, measurable, achievable, realistic, time-bound).
    3. Stay focused on your goals. If you’re getting sidetracked with other tasks, remember to come back to the goals. Ask yourself, “Is this activity essential in achieving my goals?”
    4. Creating a mission statement also helps to know what your overarching goal is.

2.Figure Out Your Target Market

    1. Who is your target audience? For example, single males, 30-45, who like the outdoors. Decide on who your target market is so you can effectively market to them.
    2. What sites do they visit online? Maybe they are reading articles on Facebook or networking on LinkedIn. Where do they hang out?
    3. What keywords is your audience using to search for your products or services?
    4. If you have a larger audience, segregate the demographic information so you can more effectively advertise to parts of your target audience in certain places. For example, if you are targeting males and females that are into fitness, marketing to ‘women only’ gyms could still be beneficial because you could create a very specific campaign.
    5. Narrowing your target market will help you to keep a clearer focus.

3.Produce Relevant Content

  1. The exception to this is when you’re trying to gain traffic to your site, you may write articles for other sites that will link back to your site. It’s still your content, but it’s on someone else’s platform.
  2. Whether you have a blog or an ecommerce store, make all your content reachable for your audience.
  3. Providing content that’s relevant to your target market makes sense. Those looking for advice on photography don’t need advice on fixing a car. Keep your content consistent with the needs of your audience.
  4. Make sure you are providing not only relevant content, but quality content. Make sure your content isn’t just fluff, make it usable.
  5. What problem are you solving for them? What’s your expertise? How can you solve the problem better than your competitors?
  6. When producing your content, make sure it’s brand-able. Provide a consistency throughout your content so your audience can make a connection that the content is from you. Whether it’s putting your logo on your images, always ending articles the same way, or whatever else to let your audience know that it’s your brand.
  7. Publish your content in one place and increase your audience by distributing your content through different channels. When your audience sees a Facebook link to your post, it should go to your site where they can find more related content.
  8. Ask for feedback or reviews so you can continue to make your content relevant.
  9. Customers like valuable information so don’t just offer another sales pitch, be able to educate them.
  10. Don’t forget about FAB: Features, advantages and benefits. Features are what your product is made up of, advantages are why it’s better than the competition and benefits show what’s in it for the customer. Features tell, benefits sell.
  11. You need to find your audience and then bring them back to your site – again and again. By creating relevant content they will WANT to come back to your site repeatedly.

4.Build a Lasting Relationship

    1. You want your customers to stick around, aka be loyal, so treat them as people and not just as a number.
    2. Stay consistent. In all of your efforts, keeping your goals in mind, create unity in all of your campaigns so the customer is clear on your value proposition.
    3. Without customers, your business wouldn’t be alive – remember that they are the key piece to your business, so do what you can to build a relationship with them.
    4. Address your customers’ needs and concerns; don’t push them to the side. Remember the 80/20 rule. 20% of the market uses 80% of your product.
    5. Make sure you keep your promises. If you can’t keep your promise, don’t make the promise in the first place.
    6. Make contacting you overly simple. Let your customers know you’re there for them.
    7. Make your rules for your good customers. You want to keep your good customers, so make rules that accommodate them.

5.Get Your Brand Out There

    1. Find different ways/avenues to market to your target audience so you can become easy to find.
    2. Come out of your comfort zone, find unique ways to advertise. Make a video instead of writing a blog post, for example.
    3. Figure out where your original customers came from and capitalize on optimizing those channels,
    4. Backlink: Find sites that you can advertise on or partner with to have your links placed on their sites.
    5. Partner with other blogs or similar websites to run giveaways.
    6. Comment on relevant blogs and message boards. Show you’re the expert in that field.
    7. Utilize Google Adwords. Include trying retargeting ads (showing ads to people who previously visited your site, but didn’t make a purchase).
    8. Make sure you have relevant social media accounts and use them! Post your information on social media.
    9. Advertise on Social Media (Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, Pinterest Promoted Products, Sponsored Ads on Instagram).
    10. Advertise with Bing (Yahoo) – Not as well known as Google, but can still be effective.
    11. Slideshow Sharing – Share a PowerPoint Presentation on sites like slideshow.net (not only do you get traffic, but also quality links).
    12. Utilize sites like fiverr.com – You can pay $5 to have your blog posts shared to xx Facebook fans, get someone to write a post about your blog/site and tweet it out, etc.
    13. Giveaways – People love free stuff so doing a giveaway is a great idea to increase your following.
    14. Magazine Ads – These can be print ads, but there’s also magazine’s that have websites to advertise on.
    15. Co-market or cross promote with businesses that have similar clientele, but aren’t your competitors, of course.
    16. Word of mouth is the best advertising, so start talking about your business, so others will too!
    17. Set up a referral program – offer something to those that refer your business. A discount on their next order, gift card to your site, etc.
    18. Provide exclusive offers to specific demographics, like military, pet owners or whatever may apply to your business.
    19. Give back to the community (offering xx% of proceeds to the local xx store).
    20. Make sure you’re found on Google Local so people that are in the area looking for what you provide, can Google your business and actually find you there.
    21. Guest Blog – Find sites/blogs related to yours that will take guest blog posts (these are great for backlinks, as discussed earlier).
    22. Answer questions on forums – Be involved in the online community so they can go to you for a resource of information.
    23. Host a live summit – Set up interviews with the influencers in your niche, record them and have people register for the summit.
    24. Set up a Groupon / Living Social deal.
    25. BONUS: Post on boards in the library, grocery store, gym, etc. (I know this isn’t online marketing, but nonetheless, if you know your target market is hanging out at the gym, might as well take a flyer with you on your next workout.)

6.Call To Action

    1. As soon as they come to your site, what is it you want them to do? Make sure that’s front and center.
    2. Most people have a pop up that will have you enter your email as soon as you arrive at their site.
    3. Always have a call to action. If you’re running ads, make sure you have a call to action, like ‘shop now’, ‘click here’, ‘read more’, etc.
    4. Make it easy for the consumer to do what you would like them do. What’s the easiest way to do that? Tell them. It’s just like when you’re married and you want your spouse to do something, like put the dishes in the dishwasher, but you kind of hint around and don’t come out and say it, but then get upset when it’s not done. Well, you never told your spouse what you wanted, so it never got done. It’s just like your customers, if you’re not telling them what you’d like them to do, then it won’t get done.

7.Follow the KISS Principle

    1. My marketing professor loved the KISS principle – Keep it Simple, Stupid. If people are too confused about what’s going on, they will just move on.
    2. Keep them around by keeping it simple. If they have to click here, then here, then look to the right and fill out some 20 question questionnaire, it’s not going to be worth the effort.
    3. No need to complicate things. If you’re debating on if something is too complicated or confusing, then most likely it is too confusing or complicated; simplify it.
    4. Keep it Simple, Stupid.

8.Research Competitors

    1. No need to reinvent the wheel. When I’m stuck on something, I go to my favorite competitors and see what they’ve done. Then I come back and copy it or do it better.
    2. I’m not talking about plagiarism, I’m talking about if your competitors use a certain layout or a certain email provider that you think would be good then do what they’ve already done or use what they’re using.

9.Build Your Brand

  1. If people can’t relate to you or to what you’re selling then they won’t be buying. Create commonalities.
  2. Is your website easy to read, easy to follow, user-friendly? Are your posts easy to read?
  3. Get testimonials from your current or previous clients to post on your site or in your emails.
  4. Make your brand relatable so customers will want to share your site.
  5. Keep your profile images and bios the same on all social media channels. This helps consumers associate those keywords and images with your brand.
  6. Ask yourself, “Will this activity improve the brand experience? Will it build brand awareness?” Make sure you’re answering, “Yes,” to those questions or revisit what you’ve done.
  7. Ask for referrals from those you’ve already worked with.
  8. Make yourself presentable – Don’t worry about being perfect, but make sure your brand is fit to be seen.
  9. Pictures say a 1,000 words. Sometimes a picture can sum up what you’ve been trying to say; don’t underestimate visuals.
  10. Also, create an email list of all your customers so you can reach out to them when you have a new product, a new blog post, or whatever it might be.

10.Make Your Site SEO Friendly

    1. Search Engine Optimization (SEO) is important. If your site is well optimized, it will come up in the top search engine results, like on Google or Bing.
    2. Make yourself easy to find by having keywords on your site, good URLs, plenty of relevant, valuable content and utilize the meta descriptions and title tags.
    3. Utilizing backlinking will also help boost your search optimization.
    4. There’s a lot more that goes into SEO, these are just some ideas to help get you started.

11.Pull Instead of Push

    1. Part of marketing is inbound marketing; this is a pull strategy rather than a push strategy. This means you’re pulling people in instead of always pushing data on them.
    2. Activities for a pull strategy would include giveaways, contests, branded content such as blog posts, videos, images, and social media postings.
    3. Providing meaningful, valuable information is a great way to position yourself for the pull strategy. If your audience sees the value you provide, they will come back again and again.

12.4 P’s of Marketing

    1. My marketing professor couldn’t drive this home enough. What are the 4 P’s of Marketing: Price, Product, Promotion, Place
    2. Price – Don’t sell yourself short, but don’t be outrageous. Cover your costs
    3. Product – Make sure your product (service) is valuable (and I’m not just talking about the price tag here).
    4. Promotion – What we’re talking about here, promote your product to the right people.
    5. Place – Market your product/service in the right place, like we talked about, promote in the right places for your target market.

13.ABC’s of Marketing

From one of my marketing classes, here’s an overall summary of effective marketing practices to follow.

    1. Always be customer driven.
    2. Benchmark against the best in the world.
    3. Continuously improve your product and performance.
    4. Develop the best value package.
    5. Empower your employees.
    6. Focus on relationships.
    7. Generate profits.

Hopefully these tips have helped you one way or another. Let me know what I’ve missed; how do you do online marketing?

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